Achieve Fitness is on a mission to bring inclusivity and positive vibes to the fitness space. The founders, Lauren & Jason Pak, have built a warm, welcoming, supportive, and positive space where anybody & everybody & every body are welcome.
They needed an update to their logo and branding to better reflect their modern, friendly, and un-intimidating vibe. The logo system needed to be flexible to work across the various branches of their business: fitness, online, and mentors.
Alongside the new branding, I painted over 1000 sq. ft. of murals inspired by taglines and headlines written by Chris Milne.
A collaboration with Joe the Architect & Chris Milne