Services: Logo & Brand Identity Design, Custom Lettering & Hand-painted Murals
Feature: Logo Lounge 11 book
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/1bdffd72-c4f6-430b-b07b-b280e0b0624b_rw_3840.jpg?h=7863b7c691dfea30730f45620bde938c)
Achieve Fitness is on a mission to bring inclusivity and positive vibes to the fitness space. The founders, Lauren & Jason Pak, have built a warm, welcoming, supportive, and positive space where anybody & everybody & every body are welcome.
They needed an update to their logo and branding to better reflect their modern, friendly, and un-intimidating vibe. The logo system needed to be flexible to work across the various branches of their business: fitness, online, and mentors.
Alongside the new branding, I painted over 1000 sq. ft. of murals inspired by taglines and headlines written by Chris Milne.
Collaborators: Joe the Architect & Chris Milne
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/39c2f0a6-fa7a-464c-a894-06a88b3a7502_rw_3840.png?h=1830ffe79e5ae5e9ad76f58cd45b4238)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/2663b35e-1b78-40fa-8e11-7eda98547760_rw_3840.png?h=c1611432bbdfc248e9441e793ac07162)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/e17627b4-b291-45be-9df1-6e4fe66a04c3_rw_3840.png?h=156c2bcd2711a3a758415bb0b45261f8)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/41fd67ad-ad20-4cca-9b7b-6f12b7e942e0_rw_3840.png?h=fff15633661aaad2d0b183baf767ada9)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/35bca4df-8422-4f7e-8c74-7ea1687e084a_rw_3840.png?h=ca352f96b89691428c3f08368a806b39)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/229f15ad-7b63-4e8a-88ea-1b270e4b0988_rw_3840.jpg?h=bcfb8b339671104ae925c8174153fc34)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/36cdba1b-ebd7-4827-a23f-f5e71a7a4739_rw_3840.png?h=51bc8d46357908f659e32461c3c26d15)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/05308686-4a9d-4a96-94bf-384a2ebfff34_rw_3840.png?h=752c672d607ec5b2c2783d294f45b053)
![](https://cdn.myportfolio.com/082b4a43a978e2aa4d0588a3c4aff8a1/0f06c1a7-c3df-49e4-90d7-b5ab0ad33c24_rw_3840.jpg?h=8c9e86de19f812988da09f8798774d61)